Leads and Sales CRM
A high-performance CRM designed for outbound sales teams. Features automated lead tracking, visual pipelines, and real-time conversion analytics.
Business Impact
Operational outcomes delivered.
Reduction in manual data entry for sales reps.
Increase in daily calls per rep via automated workflows.
Screenshots
Project Metrics
About This Project
A vertically integrated command center unified the ingestion pipeline (leads) with the execution layer (calls/notes) in a single high-performance interface. We leveraged Supabase Realtime for instant collision detection (preventing two reps from calling the same lead) and Optimistic UI for zero-latency interactions. The system transforms administrative data entry into high-velocity selling, serving as a turnkey Sales Operating System. Crucially, it includes an intelligent lead sorting engine that uses area-code recognition to prioritize leads by their local time, ensuring no prospect is ever called during off-hours (early morning/late night).
Technology Stack
Leads and Sales CRM Architecture & Technical Specifications Parameters
| Core Framework | Next.js 14 / React 18 / TypeScript |
| Realtime Engine | Supabase Realtime (WebSockets) / Presence state indicators |
| Collision Detection | Lead locking via WebSocket presence event loops |
| UI Latency | 0ms Optimistic state updates / Framer Motion micro-animations |
| Telephony Optimization | Smart area-code timezone tracking & automated lead sorting |
Key Challenges
- •Fragmented data silos causing 30% time waste for sales reps
- •Synchronizing state across multiple active users in real-time (Lead Collision)
- •Migrating legacy data without downtime
- •Ensuring TCPA compliance by respecting prospect timezones automatically
Solutions
- ✓Implemented Supabase Realtime for instant presence and updates
- ✓Designed Optimistic UI architecture for zero-latency feel
- ✓Built visual Kanban pipelines for 100% pipeline visibility
- ✓Automated call logging and admin tasks (reducing overhead by 40%)
- ✓Developed smart phone-to-area-code recognition to sort leads by timezone